"Virtual product demonstrations that allow individuals to interact with merchandise create more vivid mental images of the consumer using the products, thereby increasing the likelihood they'll purchase the item," said Ann Schlosser, UW Business School assistant professor of marketing. "We've found that the more easily individuals can envision themselves using a product, the more likely they are to buy it."*

Virtual Demos

Do your customers and prospects want to see a demonstration of your products before they will consider purchasing it? If so a virtual demo may help reduce the cost of sales by providing an alternative to an on-site demonstration - avoiding/reducing the cost of purchasing, shipping and maintaining demo equipment. While a virtual demo won't completely replace the need for an on-site demo it can:

• help obtain viewer information,
• introduce the viewer to the product,
• give the viewer an understanding of what the equipment can do and how it works,
• satisfy the casual viewer and minimize unproductive on-site demos, and,
• reduce the amount of time equipment is out of the office.

Virtual demos can consist of:

• web based systems that the viewer would gain access to only after providing valid contact information (we can also incorporate a mechanism for you to review requests for virtual demos before providing information), and / or
• CD-ROM or DVD's that can serve as the primary demo or as a follow-on to on-line demos.

Combining virtual objects and demos can give your customer a good first look at your products and how they can be used

For more information on this selling tool, contact us.